“There is no music if you don’t blow your own horn.” ~ Alan Weiss
I’m guessing that if you’ve found your way to this blog post you’re an author looking for ways to toot your own horn. Hey, it’s OK, there’s nothing wrong with tooting (your horn, that is!)
In fact when it comes to promoting a book these days, it helps to do a lot of tooting because unfortunately, book publishers are not as available to help as they once were. The trick, obviously, is to be confident, consistent and creative without sounding boastful. So go ahead – make some noise! Create some buzz for yourself!
For starters, these two (of nine) tips from The Social Media Examiner offer great suggestions.
6. Toot your own horn
Announce your own live events, speaking appearances, products, and services. Any time you have something new going on, let your readers know about it by writing a post for your blog. If you’re writing press releases for your business, post those on your blog as well.
7. Share information
Share information and tips you think might interest readers. Do it in a way that provokes a conversation, rather than reporting on topics as a journalist. This is also an opportunity to ask your readers for their perspective. Remember, an important reason to blog for your business is not just to disseminate information, but also to engage in a conversation with your readers.
One of the problems with tooting your own horn is that it can be just plain exhausting. That’s if you happen to have time to toot. I happen to be married to an author which explains my interest in online book marketing. I learned firsthand that writing (anything at all) can be quite time consuming. Most writers, if they want to keep writing, have little time to market their work.
If you happen to be one of those writers just know you don’t have to go it alone. Imagine for a minute how a Virtual Assistant, your own social media Buzzmeister, might be able to help you:
- Build your author platform
- Build/update your website/blog
- Manage your social media channels
- Organize a virtual book tour
- Assist with “fan” email
- Edit rough drafts of your work
- Find ways to repurpose your work (blog posts and audio and video content)
These are just a few suggestions to get you thinking. Now you tell me – in what ways do you think I could help you generate some buzz? Feel free to comment below…
Related Post: Do you have a book you’re trying to promote? Ask your family and friends to help spread the word. Share this list of tips with them: It Takes a Village to Sell a Book: Help Your Favorite Author!
Your Buzz is My Biz!
Connie Kuusisto is a Virtual Assistant / social media “Buzzmeister” dedicated to working with authors and small business owners who recognize the need for an organized social media presence but who prefer to focus on their own area of expertise. Buzz is her Biz. Learn more at www.smBuzzmeister.com. Send a little buzz her way and she’ll return the favor – and then some.